It is creating basic marketing infrastructure and collateral, developing integrated tourism packages, and it is preparing institutional and financial sustainability action plans. All these interventions are based on six key concepts which allow to ensure a greater visibility of the touristic capabilities of the four municipalities, bringing a greater visibility of the Albanian Touristic offer in the regional and international tourism market. Therefore, the key goal of the project is to improve competitiveness and economic growth of Albania through high quality and sustainable tourism that includes:
- Creation of a basic marketing infrastructure and collateral
- Development of integrated tourism packages for the four Municipalities
- Preparation of institutional & financial sustainability action plan
