The “Mangalem’s Shades” event in Berat has had a profound impact on both the local community and its visitors, leaving a lasting impression that extends beyond the duration of the festivities.”Mangalem’s Shades” has significantly contributed to the local economy by attracting tourists from across Albania and beyond. The influx of visitors has provided a boost to local businesses, including hotels, restaurants, and shops, fostering economic growth and creating new opportunities for the community.
Moreover, the event has strengthened the cultural identity of Berat, highlighting the city’s rich heritage and its potential as a hub for creative and technological innovation. By projecting artworks on the historical facades of Mangalem, the event has offered a new perspective on the city’s architecture, encouraging a deeper appreciation for its cultural landmarks
Mangalem’s Shades
“Mangalem’s Shades” in Berat is a special event that brought new light and energy to the Mangalem district, combining cultural traditions with modern technology. This event invited people to see and experience the area in a new way, offering a mix of artistic light displays and music that added a fresh dimension to the historic streets. By projecting beautiful artworks onto the old houses and filling the air with music, “Mangalem’s Shades” created a memorable atmosphere that celebrated both the past and the present.
One of the key features of “Mangalem’s Shades” is its creative use of technology to display art. The event brought to life the artistic works of notable figures through projections on the ancient walls of Mangalem’s houses. Italian visual artist Stefano Fake played a significant role, using his expertise to project art inspired by Gustav Klimt, adding a contemporary twist to classical inspirations. Artists like Erblina Karaliti and Diella Valla also contributed their unique artistic talents, creating projections that paid homage to the traditional Onufri art while showcasing their personal styles. Their work added a meaningful layer to the event, connecting Albania’s artistic past with its present.
The event was also defined by its music, with performances that set the mood and brought energy to the streets. Albanian singer Alban Skënderaj’s performance was a highlight, offering a mix of emotional depth and musical diversity. The Andi Tanko Band and DJ Dexter provided a mix of melodies and beats that kept the atmosphere lively and engaging.
A central aspect of the event’s branding strategy lies in its visual identity. By combining striking images and themes that reflect Mangalem’s historical character with contemporary art and technology, the event establishes a distinctive brand image. This visual identity is uniformly presented across multiple channels, such as websites, promotional materials, social media platforms, and signs at the event location. This consistency ensures a unified and engaging brand experience for everyone who comes into contact with “Mangalem’s Shades.”
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Berati po behet gjithmone e me i bukur me keto evente <3